product 2024
typography in design
OVERVIEW
Typography in Design is a project that delves into the world of typography and its myriad elements. This series of typographic posters is a celebration of the dynamic nature of design, where letters, shapes, colours, and textures seamlessly blend together to create visually engaging compositions. Each poster in the collection showcases the versatility and expressive power of typography, exploring various styles, techniques, and typographic treatments.
Design is Fluid posters
The project delves deep into the idea of fluid movement in typography, emphasising the dynamic interplay between letters and the concept of motion. Through meticulous design choices, the project explores how typography can evoke a sense of movement, energy, and rhythm. By carefully manipulating letterforms, utilising techniques such as kinetic typography and letterforms, the project brings words to life, creating an immersive experience that engages the viewer on a visual level.
BRANDING
Colour palette
The monochromatic black and white colour scheme was intentionally chosen to create a strong visual contrast, allowing the typography to stand out and capture the viewer's attention. By eliminating distracting colours, the design directs focus solely to the text, highlighting its structure and form. This approach enhances legibility and ensures the message remains clear, while the stark contrast between black and white adds a sense of elegance and sophistication. The simplicity of the colour palette allows the typography to be the focal point, emphasising its impact and reinforcing the design's overall clarity and purpose.
Typeface
Proxima Nova Extra Bold was chosen as the typeface for its clean, modern, and highly legible sans-serif design. The bold weight ensures strong visibility, while the simplicity of the font allows for greater playability and flexibility within the text. This enables the creation of interesting shapes and visual rhythm from the type itself, providing a dynamic structure to the layout. The geometric forms of Proxima Nova make it ideal for crafting balanced and engaging compositions, allowing the typography to function not only as a medium for communication but also as a key design element that enhances the overall visual aesthetic.
OUTPUTS
Poster design
Set of three poster designs
