packaging 2022
modest makeup
modest makeup
OVERVIEW
Modest Makeup emerges as an innovative start-up brand, aimed to revolutionise the cosmetics industry by bridging a critical gap in the market for halal cosmetics. With an unwavering commitment to principles such as cruelty-free practices, vegan formulations, and halal certification, the brand's primary objective is to offer potential consumers a transformative makeup alternative to existing products.
Rooted in the ethos of responsible consumption, Modest Makeup caters to the aspirations of young adults, empowering them to make conscious choices and understand the environmental consequences associated with their cosmetic purchases. By seamlessly integrating these values into the product range, Modest Makeup sets a new standard for sophistication, ensuring that ethicality and elegance converge seamlessly for the intended audience.
Set of makeup products
Marketing postcards
BRANDING
Primary logos
Secondary logos
An extensive exploration of various design avenues was undertaken during the development of the logotype, encompassing both typographic and illustrative approaches. After conducting a comprehensive analysis of existing competitors, a strategic decision was reached to uphold the logo's monochromatic nature, exclusively in black and white. This deliberate choice stems from the realisation that by maintaining a monochromatic aesthetic, the brand gains the freedom to venture into various colour exploration when it comes to packaging design. By grounding the logo in a timeless monochromatic palette, a sense of harmony is achieved, enabling the brand to explore a range of creative possibilities and deliver a sophisticated visual identity that resonates with its target audience.
Colour Palette
Typeface
A meticulous brand colour palette was curated, drawing inspiration from the serene hues found in nature, such as greens, blues, and pinks. This intentional selection serves as a visual embodiment of the company's commitment to sustainability and the use of clean, eco-friendly ingredients. Building upon this foundation, three distinct sub-palettes were derived, each thoughtfully assigned to represent a specific category of cosmetic products. The green palette finds its purpose in representing eye-focused products, including eyeshadows and mascaras. The blue palette represents face-centric products, such as blush powders, and pink representing the brand’s lip products. These thoughtfully derived sub-palettes seamlessly merge aesthetics and purpose, ensuring that every facet of the brand's cosmetics line evokes sophistication and resonates with consumers.
Brand pattern
Brand pattern
The design pattern elegantly draws inspiration from the graceful and intricate movement of water, serving as another homage to the brand's commitment to sustainability and exclusive use of ethically sourced ingredients. These captivating, coloured patterns are made to adorn the packaging of the brand's initial product line, exuding an air of artistic versatility that allows for customisation and adaptation with each unique launch or collection. The refined amalgamation of dark grey and white patterns, prominently featuring the secondary logo and a botanical motif, transcends the confines of product packaging, extending its captivating presence to other areas. In particular, these sophisticated patterns lend to supplementary elements such as the interior of the bundle box, harmoniously infusing each touchpoint of the brand experience with a sense of elevated refinement and cohesive visual storytelling.
PRODUCTS
Eyeliner packaging
Lipstick packaging
Eyeshadow packaging
Blush packaging
The brand's initial collection epitomises sophistication with a carefully curated ensemble of five cornerstone products: an eyeshadow palette, a blush powder, eyeliner, mascara, and lipstick. These 'base' selections encompass the foundation upon which any visionary cosmetic enterprise is built, resonating universally with target consumers. Embodying a deliberate strategy, the brand strategically opts for an initial launch featuring these five products, each meticulously crafted to appeal to a diverse user audience. This thoughtfully orchestrated approach paves the way for future expansion, allowing the brand to gradually introduce an expansive repertoire of equally exceptional products as it further establishes its position as an industry leader.
BUNDLE BOX
Bundle box
Postcard
The exclusive bundle box, an online-only purchase, presents an unparalleled opportunity for customers to indulge in the complete collection during the brand's highly anticipated launch. This designed set not only offers customer convenience, but also provides a unique platform for users to experience the harmonious synergy of the entire product range. By granting customers the ability to immerse themselves in the comprehensive assortment, the brand allows for valuable feedback and reviews, offering a captivating window into the alignment of the brand's profound aspirations and values with the preferences of its target audience. This strategy not only amplifies the brand's reach but also serves as a testament to its dedication to curating an exceptional customer experience that transcends conventional norms.
MARKETING & ADVERTISING
Advertising posters
Billboard display
SOCIAL MEDIA
Instagram page featuring designed social media posts
Website featuring the new product launch
The products from the launch are artfully presented in their intended environments, showcased in-situ. With a dedication to visual excellence and a deep understanding of brand aesthetics, the Modest Makeup's vision is brought to life through immersive and compelling visual representations.
