Shanzeh Adnan - PEI GROUP: DIGITAL & CAMPAIGN

DIGITAL & CAMPAIGN, 2023–present
pEI group: digital & campaign

A selection of digital and campaign projects created for PEI Group, spanning podcast promotion, social media content, marketing campaigns, animations and presentation materials. The work focuses on translating complex topics and data into clear, engaging visual content, while maintaining a cohesive brand presence across digital platforms and audiences.

From developing visual identities for a multi-episode podcast series to creating motion graphics and campaign assets for web and social, these projects demonstrate a flexible approach to digital design, visual storytelling and content creation.

PODCASTS

PEI's Data Dive series launch

Homepage banner design

BRIEF

PEI Data Dive is a 6-episode podcast series involving the development of a cohesive visual identity and promotional system, rolled out over several months. The design needed to create a recognisable and engaging identity while giving each episode a distinct visual focus around its speakers, key topics, and data.

The goal was to create a flexible set of marketing assets that could consistently promote each episode across social media and the PEI Group website. The visual system was designed to balance speaker-led content with relevant data and information, creating engaging promotional materials that could be adapted across multiple digital formats while maintaining a cohesive series identity.

Focus: Digital campaign design, visual identity, information design
Tools: Adobe Creative Suite, Figma

Episode-specific webpages for the series

Marketing materials used on social media

BRANDING

The podcast artwork was developed using a colour palette derived from the different brands within PEI Group, creating a visual identity that felt connected to the wider brand ecosystem. The typography followed PEI Group’s existing brand guidelines to ensure consistency and recognition. An abstract visual approach was used to create flexible artwork elements that could be rearranged, cropped and adapted across different marketing materials while maintaining a cohesive identity.

CONCEPT CREATION

Artwork

The artwork was developed around the chosen colour palette, using an abstract visual style to create a flexible and recognisable identity. It was designed with adaptable elements that could be rearranged, cropped and explored across different marketing materials, allowing each asset to feel varied while maintaining a consistent visual identity.

MARKETING MATERIALS

SERIES PRESENTATIONS

DATA PRESENTATIONS

Infogram presentation for Private Debt Investor's 'PDI 200'

Infogram presentation for PDI 'Global Investor 50,' 2023

The presentations were created using Infogram to provide a digital showcase of key data extracted from the magazines. These visual snapshots offer a condensed view of the larger content, highlighting essential information in an engaging, easy-to-digest format. The design of each presentation draws inspiration from the magazine's cover art, maintaining a cohesive visual identity while adapting the print content for a more interactive and dynamic digital experience. This approach allows the audience to quickly grasp important insights while staying connected to the magazine’s overall aesthetic.

CAMPAIGN LAUNCHES

Website launch for PFCFO's 'Insights Survey,' 2026

The Private Funds CFO 'Insights' survey explores key issues shaping the private funds market, with a focus on emerging trends and challenges across areas such as artificial intelligence, due diligence, outsourcing and operational strategy. The launch campaign was designed to communicate the survey’s themes clearly across digital marketing materials, creating a cohesive visual identity that captures the forward-looking nature of the research while encouraging engagement from the target audience. The full report can be found here.

Website launch for PFCFO's 'Insights Survey,' 2026

MOTION & ANIMATION

The animations created for the PEI magazines are designed to bring the magazine covers to life, drawing inspiration directly from the visual elements featured in each month’s edition. Each animation aims to extend the story told on the cover by creatively using the design elements—such as typography, imagery, and colour schemes—in a dynamic way that enhances the narrative. By animating these components, the aim is to create a visual journey that complements the magazine’s theme for the month. The goal is to produce animations that not only capture the attention of viewers but also deepen their engagement with the content, offering a seamless blend of design and storytelling.