PRODUCT & ANIMATION 2020
RIBA
RIBA
OVERVIEW
This project involved developing material for the RIBA 2020 architectural conference. The primary objective was to design a poster, animation, and brochure that resonated with the conference theme of 'change in the city.' These materials were intended to be available for attendees at the conference, which specifically targeted architects and individuals with an interest in architecture.
Conference poster
The design concept drew inspiration from the idea of incorporating the notion of change within an urban setting, involving both architects and the city's residents. The interpretation of 'change in the city' centred around the visual and literal transformation from daytime to nighttime. This concept sought to capture the dynamic and evolving nature of urban environments, reflecting the interaction between architectural design and the lived experience of the city's inhabitants.
BRANDING
Colour palette
Typefaces
Multiple iterations were explored before arriving at the final colour palette and design for the project. During the process of refining these versions, it became evident that the typography was most effective when seamlessly integrated within the illustrations. Consequently, a choice was made to develop a custom 3D typeface that would harmonise with the imagery and complement the selected existing typefaces. This decision was driven by the aim to create a cohesive visual experience where typography and visuals merge harmoniously.
MOCKUPS
Brochure design
Brochure design
Brochure design
An accompanying brochure was created to complement the conference poster and provide attendees with additional information. The brochure included background details about the conference, a comprehensive list of speakers, and a schedule for the week's events. From a design perspective, the objective was to maintain a consistent visual style and carry forward the theme of 'change' evident in the poster. This was achieved by incorporating a cut-out feature on the front page of the brochure, symbolising the transition from daytime to nighttime. Furthermore, to ensure visual coherence, several colorus from the front cover's illustration were employed in typography and background elements throughout the rest of the brochure.
ANIMATION
In the accompanying animation, the choice to further explore the concept of transitioning from daytime to nighttime, building upon the visual motif found in the poster and brochure. This involved creating individual frames for each sequence, each depicting a distinct time of day. As the animation progresses, viewers witness the evolving scenery, with lights illuminating and dimming on the buildings, symbolising the city's transformation throughout the day. This dynamic representation effectively captures the essence of change within the urban environment.
