Ux/UI 2021
CONNECTIVITÉ
CONNECTIVITÉ
OVERVIEW
Connectivité constitutes the initial phase of a two-part project aimed at designing and establishing a website and social media presence for the University of Reading Art Department's Winter Cabaret. The Winter Cabaret, held in December 2020, serves as an annual exhibition that provides students from all academic years with a platform to showcase their artwork. The subsequent part of this project centres on Pièce De Distance, which can be further explored and read about here.
Homepage
The primary objective of this project was to develop a branding concept that aligned with the clients' requirements and the overarching theme of their showcase. Connectivité sought to blend a French Renaissance aesthetic with nostalgic internet logos, capturing the essence of staying connected during the COVID-19 lockdown. In a time when maintaining connections became increasingly crucial, Connectivité aimed to convey the importance of remaining linked with one another through its visual identity.
BRANDING
Inspired by the French Renaissance and old-style internet aesthetics, the concept of a buffering logo integrated with typography was conceived to form a typographic logo. Building upon this concept, the design team proceeded to explore various colour palettes to determine which best complemented the desired visual style. Through experimentation and careful consideration, the team sought to achieve a cohesive and visually appealing design that aligned with the intended look and feel of the project.
MOCKUPS
Artwork screen
